Articles

The following articles provide practical information on a variety of fundraising topics. Feel free to use these articles in your daily work, in educating volunteers, or making plans. Gift Planning Associates can provide assistance to you regarding any of these topics.

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PLANNING

4 Safeguards Policies and Procedures Provide
4 Things You Need for a Development Program
5 Reasons to Conduct a Positioning Study
8 Things a Development Program Audit Accomplishes
Execution: Taking Plans to the Street
Strategic Planning for Development: How It Works
The Role of the CEO in Fundraising

MAJOR GIFTS & CAPITAL CAMPAIGNS

5 Ways Recognition Raises More Money
6 Ways a Case Statement Helps You Raise Money
12 Ways a Feasibility Study Increases Contributions
How Do You Know If You’re Ready for a Capital Campaign?
How to Do Prospect Research on a Shoestring
Outline of a Capital Campaign
The 4 Categories of Prospects
The 4 Things You Need to Know about a Prospect
What Is a Case Statement?
Why Is Prospect Management So Crucial?
What is the Role of Counsel in a Capital Campaign?

PLANNED GIFTS

6 Compelling Reasons to Build an Endowment
9 Ways to Do Planned Giving When That’s Not All You Do
11 Ways to Begin a Planned Gift Program
18 Ways to Market Planned Gifts
Gift Planning on a Cocktail Napkin
Myth Busting for Planned Gifts
Planned Gifts: Where the Money Is
What Is a Gift Illustration?
Where Can you Find Technical Assistance for Planned Gifts?

EXECUTIVE COUNSEL

8 Things Retained Counsel Does for Your Bottom Line
9 Ways to Size Up Potential Fundraising Counsel
Career Growth for the Development Executive
The Role of An Interim Development Executive: Do’s and Don'ts